Cisco Pays $5bn For NDS
A British based digital video encryption firm which was founded in Israel but headquartered in Great Britain, was previously owned by News Corp,
Rupert Murdoch's media company, and Permira, a private equity firm. Now the influential American based technology firm have taken over ownership.
Within the Murdoch empire, NDS has enjoyed something of a roller-coaster existence. Bought by News Corp in 1992, the parent company originally had a 67% stake. This was reduced to 49% in 2008, earning Murdoch $1.2bn in the process.
Permira bought into the firm in 2009. This was done in tandem with News Corp, as the two companies combined to buy out the entire public share. This cost in the region of $3.6bn to do. The sale was also done in tandem, and both partners will gain tangibly from the sale.
Chase Carey, the present COO of News Corp, made the decision on behalf of his company. It is part of his strategy to pull the Murdoch empire out of companies that they do not exercise total control over. For Permira, who invested $900 million in the original share buyout, the return of $2bn seems an adequate enough reason for them to agree to the sale.
As to what Cisco get for their acquisition, the fact is that NDS's encryption technology is utilized by 1/3 of all pay TV companies. They are relied upon by many satellite and cable operators to transmit their programming to various media outlets. And they are also well established in China and India, where the American firm are seeking to entrench themselves.
So the deal has made considerable waves within the business world. It is no wonder, then, that the headline "Cisco Pays $5bn for NDS" has had such resonance. The thing to wait on now is the future headlines that this acquisition could produce as a consequence.
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